inding the perfect cosmetic shades for women of color is made more complicated by the fact that there are an estimated 35 different skin shades among women of African descent alone. While cosmetic companies continue to create product lines for various ethnicities, there still is a lack of “diversity” in cosmetic color choices. Add to that our tendency toward pigmentation discolorations requiring us to camouflage dark or light patches in our skin and suddenly finding a foundation that can even out tone variations from face, neck, and chest reveals even more challenges. The first step is defining your tone and undertones.
Skin Tones and Undertones
How to Determine Your Skin Tone and Undertones
The predominant surface hue or shade generally falls into the broad categories of dark brown, medium brown, light brown, or yellow-beige, with many variations in between. The undertone is less visible, almost beneath the skin’s surface, but it is crucial because it gives a richness to our overall skin tone. Undertones are yellow, orange, and red, but some have olive or blue, as well. If you apply makeup that matches your tone but ignores the undertone, your makeup could look unnatural. Check for undertones on areas of your skin less exposed to sunlight or ask a makeup consultant. And, remember that skin tones vary by season, so you may need more than one foundation color.
Makeup Basics for Women of Color
How much makeup you use is a personal preference. After you’ve washed your face and applied a toner, moisturizer, and sunscreen, you’re ready to create your healthy glow. After consulting with many makeup artists who specialize in skin tones of women of color, they say that a polished, natural look is best achieved with concealer, foundation, powder, lipstick, and perhaps liner and mascara.
Concealer and Foundation
- Apply concealer (one shade lighter than your natural skin tone) to cover up discolorations or uneven areas. Use your fingers or a makeup sponge to blend these areas.
For hyperpigmenting skin, consider using a foundation stick or a foundation in a compact for more coverage.
- Dust a layer of translucent powder (or pressed powder the same color as your foundation) over the face with a makeup brush or puff. This sets the foundation.
Makeup Application
- Apply eye shadows, liners, and/or mascara to accent your eyes.
- Apply blush just below cheekbones with a makeup brush or sponge.
- Apply lip liner (if you like the look) and two coats of lipstick for the finishing touch.
Tips for Choosing Makeup Products
Foundation for Oily Skin
- For oily skin, look for oil-free or water-based products. Matte or semi-matte formulas will look best.
- For normal/combination skin, use a water-based foundation.
- If you have an oily T-zone and dry cheeks, experiment with water and oil combination products. Semi-matte formulas work best.
Foundation for Dry Skin
For dry skin, opt for moisturizing foundations with some amount of oil or a combination of oil and water—but only if you don’t have acne.
Foundation for Acne-Prone Skin
- Oil-free is best if you’re acne prone.
- For sensitive skin always choose hypoallergenic. A light water-based foundation is best.
- For hyperpigmenting skin, consider using a foundation stick or a foundation in a compact for more coverage.
Powders
Powders may be translucent (sheer) or pigmented to match the color of your foundation. For most, sheer will do just fine.
Mascara, Eye Shadow, and Lipstick
Mascara
You might want to curl your lashes before you apply mascara. If you can’t remember how long you’ve had your tube of mascara, it probably needs to be replaced. Don’t let it become a breeding ground for bacteria.
Eye Shadow
Blend, blend, blend. Even if you use multiple colors, you shouldn’t be able to see the lines between the colors.
Lipstick
Many women of color have lips that are two different shades—darker on top and lighter on the bottom. Instead of using two different lipsticks, try filling in the lips with liner before applying lipstick to help even out the tones.
Makeup Removers
What goes on must come off or you’ll attract dirt, clogged pores, and cause breakouts. If you’re using water-based products, water will remove them. With oil-based makeup, use a makeup remover formulated for your skin type. But, be soft and gentle with your cleaning. Take good care and you’ll love the skin you’re in.









By Sharon B, Jul 18, 2009
Thank you for this great & needed article!
Started wearing make-up at age 25 -- just preference...use everyday from that point -- just enough to cover blemishes, etc.
Used foundation & powder until 6 months ago -- switched to just powder with my blush & lip color-- this has helped with t-zone oiliness and "heavy" facial feeling. Didn't know until 1 month ago that I have a red undertone...professional make-up artist told me. That's helped, too.
By Janee P, Jul 21, 2009
A lot of times, make up removers are a bit oily. -Any suggestion on a brand that won't leave a greasy feel to my skin after make up removal?
By Gift D, Oct 23, 2009
My skin is dark brown and have lots of black heads on my both cheeks from acne. This has been for long now and I have tried lots of products, both soft and hash. Many a times I had given up. I live in Wash. state and it is hard to find very good black skin products and those who recommends are not blacks, so it is difficult to get the real thing. Who can suggest where to go for such products and what types to get, also how should I go about in keeping up with good skin care process. What I use now is Avon products. At the end of the day my face becomes very oily and patchy. The make up most at times leave stains on things I touch. Very embarrassing.
Thanks